About

Our preference is relationships that leverage the collective knowledge between our company clients and us. This leverage creates a professional atmosphere that allows everyone to invest themselves wholeheartedly into the complex work at hand.

At Rowinski Group our collective knowledge for our clients is rooted in the fact that we communicate and work with representatives from coding agencies such as the American Medical Association (AMA) and the CMS Workgroup and representatives from U.S. commercial healthcare payers and Medicare. As a result we need to keep abreast of U.S. healthcare payer policy decisions and developments in a myriad of coding and reimbursement systems by maintaining our professional coding and practice certifications and society memberships.

Susan has over 30 years of combined operating and consulting experience in developing and selling new medical technologies. Her combined experience spans the entire company life cycle and includes raising venture capital, managing strategic corporate partners, securing payer approvals, overseeing three worldwide introductions, and sales responsibility for five western U.S. states.

Prior to starting Rowinski Group LLC in 2004, Susan held key operating positions with increasing responsibility; Vice President, Marketing (PharmaSonics; Sunnyvale, California USA), Director of Marketing (Cardiometrics; Mountain View, California USA), Global Marketing Manager (Medtronic Vascular; San Diego, California USA), Product Manager (Quinton Instrument Company; Seattle, Washington USA), and Echocardiography Sales Representative (Advanced Technology Labs (ATL); Seattle, Washington USA).

Ms. Rowinski has been an advisor to boards and accelerators. She served for six years (2013-2018) as a board member on the Purdue University Weldon Biomedical Advisory Board. From 2008-2020 Susan was an advisor on reimbursement strategy and planning for the National Institutes of Health (NIH) Commercialization Accelerator Program. She also advised two California-based accelerators, the San Jose Bio Center and the Astia Accelerator.

Ms. Rowinski held guest teaching faculty positions for the Georgia Institute of Technology Master of BioMedical Innovation and Development Program (MBID) 2017-2026. University of Michigan Advanced Medical Product Engineering & Development Program (AMPED) and BME 599 BioMedical Engineering Masters Degree Program 2009-2025. University of California- San Francisco Master of Medical Translation Program 2015-2018. Purdue University Krannert School of Business BME 595/MGMT 590 Biomedical Entrepreneurship and Innovation 2006-2011.

Susan is also a speaker at global medical technology conferences. Her presentations focus on the critical role reimbursement plays in the development, market launch and commercial adoption of new medical devices, digital therapeutics, and diagnostics. Selected industry presentations and teaching lectures from 2004 to present can be found at Teaching and Speaking Engagements.

Susan holds a Master of Science in Engineering from the University of Washington (Seattle, Washington) and a Bachelor of Science in Health Physics from Purdue University (West Lafayette, Indiana).

Katherine is an accomplished professional with over 33 years of experience within healthcare program management, including medical coding, billing, reimbursement and revenue cycle operations. Ms. Smith is a Certified Professional Coder (CPC) through the American Academy of Professional Coders, is a Certified Professional Practice Manager (CPPM), a Certified Professional Medical Auditor (CPMA) and a Certified Revenue Cycle Representative (CRCR) through the Healthcare Financial Management Association .

Katherine held numerous program management roles for over 15 years within an Honor Roll Academic Trauma Center. She has led process improvements leveraging Six- Sigma methods to enhance operational efficiency and improve organizational financial performance.

Ms. Smith works in the Silicon Valley office and specializes in reimbursement analysis for new medical technology therapeutics and diagnostics. She uses novel data mining techniques for analyzing Medicare and commercial payer data for the purpose of designing reimbursement and monetization plans for inclusion into clinical and product development plans, product launch, business planning and marketing strategy for new medical technology. Katherine has assisted clients within the private and academic sectors with applying for, securing new codes for reimbursement and has represented clients at the ICD Coding Coordination and Maintenance Committee held at CMS headquarters.

She is proficient in all aspects of physician revenue cycle and practice management, Medicare Recovery Audit Contractor (RAC) audits and denied commercial payer claims resolution for private physician practice and inpatient and outpatient sites of services in a teaching hospital environment. Ms. Smith has many years of experience in revenue cycle performance process improvements, operational and clinical workflow optimization and root cause denial analysis and reporting. She has served as the Project Director for developing reimbursement plans and timelines that can include clinical trial integration and alternative monetization pathways to traditional reimbursement.

Additionally, Katherine has experience determining the required clinical documentation and medical necessity prerequisites for medical technologies perusing payer coverage subsequent to receiving 510(k) clearance, de novo designation (510K) and Pre-Market Approval (PMA).

Jon has over 25 years of experience in the field of Information Technology. His experience includes working with large US commercial healthcare payer datasets such as Premier Healthcare and Optum, large US public healthcare payers such as Medicare Standardized Analytical File datasets. His experience also includes work with proprietary and private companies FDA 510K, DeNovo 510K, and PMA datasets as well as non-FDA clinical trial datasets.

Mr. Leader is proficient in the Stata coding software. Stata is one of the only three current coding software programs approved for use by the US FDA and the Centers for Medicare and Medicaid Services (CMS). Jon uses many different analytical methods for his work including longitudinal analysis. This analytical method is necessary to review historical events such as a healthcare providers or payer historical rates with readmissions, repeat procedures, complications and comorbidities.

Jon has assisted many medical technology companies by leveraging his Information Technology experience, his broad array of analytical methods and his deep expertise in mining large US commercial and public healthcare payer claims datasets for the submission of New Technology Add-on Payment (N-TAP) submissions to CMS, to providing companies with US market insights by prioritizing and stratifying hospital and physician procedure/service utilization, reimbursement, readmissions, complications and costs into customized interactive models.